80% of the hotel industry is more than 20 years old.
Sustainable rehabilitation provides the hotel with direct and indirect benefits.
Spain is the third European country and the sixth worldwide that applies less sustainable practices in the hospitality industry, according to a recent study of sustainability in tourism by TripAdvisor quoted by Habitat Futura Group, organisers of the awards Re Think Hotel ( ‘Top 10 sustainability and hotel projects in rehabilitation in Spain’, published by HOSTELTUR tourism news).
Sustainability, however, is becoming a value to be considered in the decision of tourists, as evidenced by so many studies indicating that 90% of travellers would choose a sustainable hotel and 34% would be willing to pay more to stay in them. And it is also a value recognised by business travellers, since 30% of this segment seeks responsible hotels that implement sustainable practices in their facilities, according to RTI (Responsible Tourism Institute) and Global Sustainable Tourism Council.
And although 89% of Spanish hoteliers agree on the importance of sustainability, according to the study cited by Trip Advisor, the reality is that 80% of the hotel industry is more than 20 years old, as confirmed by the Spanish Office of Climate Change, with the consequent problems of energy efficiency that this situation entails.