In 2013, the German company allocated a percentage of the profits obtained from their tours to the maintaining of the landscape.
TUI wanted to go a step further in 2014 and developed Tui La Geria with a double objective: to preserve the landscape and to make the crop in this area profitable.
‘’Given the amount of clients we have on the island, our responsibility is greater; ‘’the more we are, the more damage we can do’’, explains the head of tour operators on the island.
The tourist company knows that its clients are left amused when they get to know La Geria. Travelers wonder how it is possible that after the lava destroyed everything, the people of Lanzarote realised that the growing of crops was possible a metre underground. ‘’That ability to get back up is what impresses them the most,’’ says Batista.