The demand for sustainable travel will have a key role in the coming years. 2019 will be accompanied by an increase in the importance of sustainability and with it, new challenges will arise both for companies and for destinations.
Millennials or Generation Z travelers will pay more for smart destinations, sustainable activities and green hotels. This is how Carlos Feliu, Sales Director of Bedsoline for Iberia, United Kingdom and Ireland, is sure to be.
“The ecotourist is usually characterized by certain aspects such as having a high level of education, are experienced travelers and come from socioeconomic backgrounds with high purchasing power. The youngest are the most likely to pay more for sustainability in order to enjoy nature and culture actively, “says Feliu.