The Biosphere Reserve and the Lanzarote and Chinijo Archipelago Geopark launch the advertising campaign ‘Lanzarote is perfect the way it is. Without moving a single stone!’
The Cabildo de Lanzarote´s Biosphere Reserve, in collaboration with the Lanzarote and Chinijo Archipelago Geopark, continues its campaign of awareness and information on the risks that entails for the landscape and the ecosystems of the island the current fashion of accumulating stones in natural spaces and beaches forming figures or names.
The advertising campaign mainly will consist of various actions of communication and dissemination in social networks and distribution of signage in various public places and tourism sector business of the islands of Lanzarote and La Graciosa.